I’d originally planned to post something else, but then I found something more important:

Ari Marmell, author of a number of Magic: The Gathering and Ravenloft novels (among others), on the advantages of writing tie-in fiction.

(via Colleen Lindsay)

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I was going to post something else, but then I saw an interesting post on BSCReview: Being a Hack: Writing A Shared-World Novel by Erin M. Evans. On the off chance that there’s somebody reading this who doesn’t know already about the process involved, I recommend this as an introduction to the wonderful world of tie-in writing.